Over 100,000 customers have come to us for advice*
Our purpose
Let’s talk about it. We know, dying’s not our favourite topic of conversation either. But it’s a fact of life, and the tragic reality is that it sometimes happens much sooner than expected.
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Over 100,000 customers have come to us for advice*
It’s about family
Every 20 minutes, a child in the UK loses a parent they depend on financially. Getting life insurance can be one of the smartest things you could do to help financially protect your family.
Lifeline’s mission is to make this process as simple, quick, and straightforward as possible, so you can cross one more thing off your to-do list.
Because we believe that nobody should be worried about money when they’re dealing with the loss of a loved one.
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Lifeline is part of
Lifeline Group
We were shocked to discover how many families had no financial protection. And the more we looked at the insurance industry, the more we realised that very few insurers were actually talking to mums and dads about the importance of life insurance in a clear, human way.
We knew something needed to change, so we built Lifeline with the sole purpose of helping every family get the cover they need.