Critical Illness
Critical Illness Cover helps to give you the freedom to focus on recovery, paying out a tax-free lump sum.
Life Insurance.
Made. Simple.
Hello, we're Lifeline. Since launching in 2011 over 100,000 customers have come to us for advice about protecting their family's financial future with life insurance. Why not join them?
Start my free quoteExcellent
Trustpilot
Life Insurance
Help financially protect your loved ones, so you know they're financially taken care of should the worst happen.
Income Protection
Designed to provide up to 60% of your annual salary, paid in monthly instalments, to help you until you return to work.
It's about family
Every 20 minutes, a child in the UK loses a parent they depend on financially1.
Getting life insurance can be one of the smartest things you could do to help financially protect your family.
Lifeline's mission is to make this process as simple, quick, and straightforward as possible, so you can cross one more thing off your to-do list.
Because we believe that nobody should be worried about money when they're dealing with the loss of a loved one.
About LifelineDon't just take our word for it.
Rated Excellent | 4.8 out of 5
Daniel is always such a joy to speak…
Daniel is always such a joy to speak to. He's knowledgeable, helpful and builds trust on such big topics.
Really good service
Really good service, thorough and professional. Would recommend.
Daniel Bassin made the whole experience…
He took time to explain everything in detail and managed to find the best quote for me.
Can't ask for more
Very knowledgeable and friendly, and I was happy with the deal I got.
Excellent service.
Daniel explained every aspect of the policy and made sure we understood the fine print.
Liam was brilliant
I asked a lot of questions, he was happy to answer, and I have the right products for me.
Professional and helpful
Always find the best deal on the market and check in to make sure the product still fits.
Very helpful
Easy to set up and found a good policy that suited my needs.